Stop guessing at your route-to-market pricing and profitability
A live working session for CPG founders and commercial teams. Sep 16 & 23, 2026.
Four reasons pricing and profitability decisions go wrong
The brand's real contribution margin, by pack and by channel, is never exposed.
Nobody has modeled what promotion depth and frequency actually do to the bottom line.
Trade-offs get argued rather than evaluated.
Top-down channel and retailer budgets land with no realistic path to delivery.
Unmask your brand's real contribution margin, by pack and channel.
Quantify what promotion depth and frequency do to your bottom line
Evaluate pricing trade-offs against an integrated brand-building view
Set growth targets your channel plans can actually deliver
What you'll walk out with
Most sessions end when the call does. This one leaves you with a working model. It exposes your real contribution margin by pack and channel, quantifies the cost of your promotional calendar, and stress-tests growth targets before you commit to them. Yours to keep and reuse — every launch, every promo plan, every annual budget.
The tool you keep
Two of several dashboard charts. A mini-P&L for a targeted retailer and a contribution margin waterfall showing the impact of volume lifts and incremental price promotion investments — a view many brands have never seen.
You'll need your cost and trade spend data. I'll show you exactly what to pull ahead of the session.
Two ways to run this
Private team session
5–6 people from your brand or business
2 x ½ hr prep calls + 2hr working session + 2 × ½ hr follow-up
We work a live scenario from your own brand
Starts with a free 20-minute call with me
$ 1749*
*Pricing for small emerging brand <$10M Net Revenue
Individual registration, capped participant numbers
1 ½ hours, live, with open Q&A with post-session 2 X email support
Anonymized case study using the tool
Two date options to choose from: Wed Sep 16 and Wed Sep 23, 2026
$179 per registrant
Public webinar
If the session and tool aren't useful, you get your money back. No questions asked.
Founder & Managing Partner, UpScalability
Author: Penetration-Led Growth is Pricing Power
25+ yrs operational & advisory experience
Former Unilever & SABMiller
Founded and exited a CPG services firm
Route-to-market and supply chain
Manoli Kulutbanis
Fill this in and I'll get back to you within one business day. No pitch — just a conversation about whether this is useful for your brand.
Twenty minutes, no commitment. Tell me where your route-to-market pricing is causing you trouble and I'll tell you whether I can help.
Start with a 20-minute call
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